HOW TO START WRAPPER BUSINESS IN NIGERIA

By Faith ifeanyichukwu Okonkwo Ankarawholesaleandretail
Have you ever been wondering about how to start an ankara business in Nigeria, Ghana, Kenya, United States of America (US) or Canada? Below is a simple guide in starting a successful African fabric business. 

1.Learn about Fabrics Wrapper Materials

To build your confidence in the business, you must learn the different kinds of fabrics materials so that when talking with your customers, you won't appear a novice and lose customers.

Understanding the difference in fabrics/wrappers also helps you to avoid buying fake materials and wasting your money. Here are names of some of the fabrics materials: Plain and Pattern, Ankara, Lace, Chinos, Polish Cotton, Crepe, Scuba, Cashmere, Brocade, Linen, Vintage, Velvet, Check, Kampala, Guinea.
 
2. Understand Your Target Audience

One of the things that delay progress in sales often times is selling the right product to the wrong persons. Many do that. And its an unpardonable sin in the business world. It will make you frustrated.

And if you are the religious type, you'd end up praying against the witches in your village, declaring them responsible for the lack of sales.

As a fabrics wrapper materials seller, some of your target audience are tailors, event planners, fashionistas, churches, choirs, etc. Selling gets easier when you know where your market is.

3. Register Your Business with Corporate Affairs Commission (CAC)

This will go a long way to establish your business and gain the trust of your customers. It will make your business legal and formal. Not only that, with CAC, you can secure the name of your business. And it will be easier for you to get grants/loans from institutions or investors.

The good news is it doesn't cost much. Just 15,000, and you can even register it yourself. But just in case you don't have the time to do that or you need a professional guidance, go to the corporate affairs commission office near to register. 

4. Acquire Entrepreneurship Skills

Here is why acquiring skills come first before getting capital. I made mistakes when I started. I lost a lot of customers, got duped of so much money in the business, which nearly broke me down.

Twice, I was on the verge of shutting down the business. More than twice, I ceased the business. If I had learnt some basic entrepreneurial skills, it would have saved me of several losses.

So, I'll advise strongly that you understand the meaning of entrepreneurship and learn the skills and how it works. It will go a long way for you. 

5.Understand Your Marketing Strategy

I'll tell you some of the best ways to market your fabrics material. Instagram is a good store. Google my Business is another. But Facebook, WhatsApp and door to door sales are outstanding strategies.  f

When you are able to set up these social media platforms well, and advertise them well, you will have a smooth sale. And if you are not much of a social media person or you don't know how to go about the advert. You could employ the use of an advertiser. 
 
6. Get a Supplier

Next is to look for where to get quality fabrics or wrappers at a cheap price. Fabrics wrapper suppliers are not much. Quality fabrics wrapper material suppliers are even fewer. So, choose wisely. Your research on fabrics wrapper materials should teach you difference between quality and non- quality materiaLA. 

I used to get my fabrics wrapper supplies from a number of sources until my business grew to become a self sufficient supplier. For a start, I could be your supplier. Simply call or chat me up on 08101304775.

7. Generate Capital

The major reason many who are interested in this wrapper business are yet to start is lack of capital. Here is a secret. As an entrepreneur, you must learn to understand that sometimes it's not lack of money but lack of vision, insight and determination.

A tip on how to start a fabrics business with very little capital. Look for pictures of very beautiful fabrics from your supplier. Use it to advertise and get people interested. Ask those who show interest when they want it. Tell them to pay up now and assure them they will get it on a specific day.

Then use their money to get the materials. Remove your profit and give them the materials. Invest the profit into the business and try same again until you are able to make enough profit to turn to capital independent of people's money. Simple. 

Hope you have learnt alot?  Please let me know in the comment section 👇. 

 
 

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